Traditional Saree Needs Constant Attention
The New Age Women Find Saree an Uncomfortable Attire
All Indian women love to wear sarees. It’s loved by women for the way it makes them look and feel. It makes women look elegant and beautiful. The Saree has been a symbol of our heritage across cultures. It is an heirloom and memory and an epitome of beauty and elegance.
However, the new age women find saree an uncomfortable attire due to many reasons that include: not work-friendly, requires lots of safety pins, needs constant attention and rearranging, high maintenance, draping difficulty, long in width and length, time-consuming, difficult to walk, restroom issues, no pockets, accessories are a must and moreover saree slip, they slide and they fall.
Sadly the traditional saree design proves gender stereotypes true that women are slow, women can’t do this, and women should not do that.
Sarees Needs To Evolve
The New Age Women Seek Freedom and Comfort in their Clothing
The most loved garment the saree is now being reinvented and reimagined by Melifloz. Every Melifloz ready to wear saree allows wear a saree in less than 20 seconds and flatters on all body types. No tucking, pleating or adjusting of pallu length.
Woman Want to Wear Saree the Way They Want
With No Rules, and with No Safety Pins.
Saree is the most graceful dress of women, it elegantly covers the woman’s entire body by showing genuine curves in the most dignified way. No other dress is as competent as the saree.
The World is changing. Woman wants change in their clothing. They want to feel liberated and unrestrained.
The new age women do not want to wear sarees in just the traditional ways. They want to wear saree the way they want, with no rules, and with no safety pins.
The saree sees a shift in the urban context as women want to pair their six yards saree with T-shirts, sneakers and drape it over denim.
The saree is seeing a new wave among urban women. Overall 8 out of every 10 households in India reported purchasing at least one saree.
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